Internet marketing-Making Money Online

Let’s talk about niche selection. This is very important to ensuring the profitability of your membership website.

Step 1 – Find a Fanatical Market

The number 1 thing you have to do is find fanatics if you want a profitable membership website. What’s a fanatic? It’s someone who is so excited about a certain topic that they will spend their time and money on information about it. OK, so we know what a fanatic is, but how do we find them?

• Look at magazine racks. This is an often overlooked, yet extremely simple way to find niches that people are interested in. In today’s economy, running a magazine is tougher than ever – some of the best ones are going out of business. So if it’s on the shelves, it’s making money, which means there is a big market interested in this topic. If they can make money in a print version, you can probably make money with a membership website.
• Watch and listen for fanatics in your daily life. Pay attention to conversations, social events, TV, restaurants, public places to see what people are talking about. If people are talking about it, they are interested in it. Which means you can start a membership business providing information on it.
• Conventions, clubs, and organizations. Once again, if there are enough people interested in a topic to create a club or organization, then there are enough people to build a membership business around it. Conventions are expensive to hold and attend, so if one if going on that’s another strong indication of a good niche to go into with your membership website.
• What about your interests and hobbies? If you’re interested in something, it’s highly likely others are, too. The icing on the cake here is that you get to build a business doing something you love.
• Google Trends. This is a great way to figure out what people are interested in. This service shows you the current most popular search terms. These topics are the hottest topics because lots and lots of people want information about them. Building a membership business around things people are actively searching for is a great way to ensure your success.

Second – Analyze the “commerciality”

OK, so you’ve got a great idea for your niche membership business with lots of fanatics. But will they actually spend money? An easy way to determine this is to figure out if anyone else is making money in this niche.

Here’s a punch list for figuring out if anyone’s making money in your niche:

• Are there blogs or forums in this niche? Take the name of your niche and search for “niche name blog” & “niche name forum” in Google to see if there is an active group of people talking about and interested in the niche. This tells you there are people who are actively interested in your niche.
• Search Amazon, Google shopping and eBay to see if people are creating and selling products in the niche. If other people are creating and selling products in this niche, it means there is money to be made.
• Look at Google Adwords for the same ads are running over time. If people are running the same ad over time it means they are making money in the niche. They would not continue to spend money on the ads if there were not making a return from them.

Finally – Figure out your barrier to entry

Once you’ve found a niche and figured out that there is money to be made in, you need to determine if you can break into this niche. Here’s how to make this determination:

• Product types. What kind of products are being sold in the niche? You’re looking for a niche that sells info products. The easiest membership website to create and maintain are information membership sites.
• The next thing to look at is the competition. You don’t want to try to break into a saturated marketing, so figure out how many people are already selling in this niche.
• Size vs. Competition. Some competition is good. It means that this is a profitable market. And as long as the size of the market is large enough to support the competition, you’re fine.
• How quickly do people in this market make buying decisions and are the ready to buy? Some niches are made up of people who require lots information and have a very long lead time, and some markets are filled with people who will spend lots of money right now.

Summing it all up

So far, we’ve talked about exactly what it takes to pick a great niche: One with a hungry crowd of fanatics, who are ready to spend money on information about their topic. And you’ve determined your barrier to entry is small enough to give it a go. Now that you’ve prepared properly, you’re success is 99% guaranteed. How to actually run your membership website is the only thing left to talk about…

Tags: internet marketing, membership business, membership website, online marketing

Visitors to your site are critical – getting them there automatically is even better. Here’s how…

Before we begin

The first thing you need to do before you start going after any traffic is keyword research. Why? Because you have to target these keywords if you are to have any hope of actually generating traffic for them. Which means you need to put some thought into the keywords you’re targeting.

Here are the important considerations for your research:

• How competitive are the keywords you’re going after? You’ll have to analyze the competition and see what’s out there for this.
• Are these “buying” keywords? If you don’t do your research you’ll end up with a lot of traffic that doesn’t buy from you. This is not what you’re looking for.
• Another thing to think about is affiliates. Nothing brings more buyers like an army of affiliates. So make sure you are also targeting keywords to attract affiliates.

Of course, this all takes time if you plan to do it yourself. Experts are expensive and don’t guarantee results. The upside is that these two factors keep most everyone from even doing their keyword research. If you’re smart you will use website traffic software to help you with this process. This will not only speed it up. It will give you better results, as well.

OK, now we can talk about traffic…

Now that you’ve completed your keyword research, you can begin using these keywords to get traffic to your website.

Here are a couple of clever ways to do this…

• Something you may not have ever considered is Surveys
• “Traffic Traps”
• Video Sharing Sites

Surveys

People love filling in surveys. And smart website owners know this, so they will include your survey on their site if you make a good one. And when they put your survey on their site, they will include a link back to your website. This allows you to get free website traffic from other people’s sites! Using just this one extra idea will put you ahead of your competition . . . who think surveys are for gathering information! So, get creative and make up a survey that’s wacky to get other people interested in putting it on their sites.

“Answer” Sites

These sites, like answers.yahoo.com are filled with people asking and answering questions for each other. However, you’re interest in these sites is not to ask and answer questions. You are going to generate traffic, leads and sales from them. One thing you can do is to visit sites like Craigslist and Yahoo! Answers and manually extract contact info to contact other users. So, if you’re smart, you’ll use website traffic software to do it all for you. These tools put the whole thing on auto-pilot and just deliver the leads to you each day.

Video Sharing Sites

Video is huge and sites like YouTube and Vimeo are extremely popular. YouTube is one of the most highly traffic and search websites on the entire internet! If you’re not taking advantage of this rich source of website traffic, then you are really missing out.

And don’t worry if you don’t have any idea of how to make a video. It’s really easy to just start with an article or something you’ve already written. And use free screen capture software to record yourself reading it. And like anything else, there is software available that will turn articles into videos for you automatically.

Summary

Getting traffic is not that difficult. Just be a creative and think outside the box a bit. Plus, there’s lots of great software out there to help you.

Don’t waste any more time:

• Do your keyword research
• Then create some surveys born to go viral
• Take advantage of the “help” sites
• And definitely include video sharing sites

Tags: internet marketing, keyword research, traffic generation, website traffic

Learn Top Affiliate Secrets

If you want to get started quickly and easily making money online, then affiliate marketing is for you. What “affiliate marketing” means is that you just send traffic to someone else’s website, they do everything else! (make the product, design the sale page, handle the billing and support, etc.), and you keep 50% or more of the sales

These are a some of the benefits

1. You can get started really quickly because you don’t have to develop a product, set up a website and sales page, design the website, come up with support tools, or do support, billing and maintenance.
2. You have almost no investment of timebecause they handle the billing, support, maintenance, etc.
3. Your efforts are risk-free, because the product owner has already done all the research , development and testing. So you already know that the visitors you send will result in commissions for you.

Obviously affiliate marketing makes sense – these benefits make it a clear winner!

OK, but it’s not all rosy…

You work hard to send the traffic to the product owner’s website, but once you do that you will never see those visitors again. Unfortunately, the majority of those visitors (at least 90%) will not buy on their first visit. And of the 10% or less that do buy, the product owner will be able to sell to them again, but you will not.

How can you avoid this pitfall?

It’s simple: You must get your visitors’ email addresses before you send them to the product owner’s website. By getting their contact info, you can follow up increase your odds of making the sale by sending them back to the product owner’s website multiple times. And if you’re a super star affiliate, you’ll provide high-quality content before sending them to the product website.

Here’s what these affiliate marketing strategies will do for you:

1. By building your own list, you’re creating a renewable resource that you can tap again and again for instant profits.
2. You’ll be warming them up by providing valuable information and then casually linking to the product sales page in the context of this information.

In order to set a system like this up, you will need the following affiliate marketing tools:

1. A squeeze page, and even better a Video squeeze page.
2. Several high-quality content pages
3. An email series with at least 5 high-quality content emails

Instead of sending visitors directly to the product sales page, you’ll send them to your lead capture page first. It captures the name and email of your visitors and puts them into your autoresponder, which then begins sending out the 5-part email series. After subscribing them to your email list, it redirects them to your content mini-site.

These high-quality content pages provide value and build good will. This way your visitor is more likely to buy when they get to the product owner’s website. And at the same time, the email series begins following up with them to get them back to the sales page, in case they don’t buy on the first visit.

All of this together increases your chances of making the sale by up to 500% so it’s well worth the effort of setting it up. And after you get it all set up, it runs on total auto-pilot. You just refer people to your lead capture page, instead of the product sales page.

One option, if you’re not up to the challenge of setting this all up yourself, is to let someone like Affiliate Silver Bullet do it for you. With a service like that, you don’t have to do anything. They make the video, build the squeeze page, write the email series, develop the content mini-site, etc. And then just give you a finished package. The major benefit of using a service like this is that you can get started right away, and for a whole lot less than it would cost to do it all yourself. The drawback is that you won’t be the only one using these affiliate tools. But the internet is huge, so this shouldn’t really affect you.

The other route you can take is to hire people on Elance to create and implement the various aspects for you. Either way, it’s an important step that you need to take if you’re going to be serious about your affiliate marketing.

Tags: affiliate marketing, email marketing, internet marketing

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